Revolusi Rekrutmen Berbasis AI: Antara Efisiensi dan Jebakan Bias
DOI:
https://doi.org/10.65310/stye4p40Keywords:
digital recruitment, human resource management, recruitment bias, ethical governance, workforce selection.Abstract
The digital transformation of recruitment has significantly reshaped human resource management by accelerating hiring processes, standardizing candidate evaluation, and increasing organizational capacity to handle large applicant pools. Technology-driven recruitment systems offer notable efficiency gains through reduced recruitment time and operational costs while supporting strategic workforce planning. Despite these advantages, the growing reliance on automated selection mechanisms raises concerns related to bias, fairness, and ethical accountability. Bias embedded in historical data and system design may unintentionally reproduce structural inequalities and influence both decision quality and applicant perceptions. This study adopts a qualitative literature-based approach to critically examine the dual role of technology in recruitment, focusing on the tension between efficiency and justice. The findings indicate that fair and effective recruitment requires strong governance frameworks, transparent data management, human oversight in decision-making, and enhanced digital literacy among human resource practitioners. Integrating efficiency with ethical responsibility is essential for sustaining organizational competitiveness, trust, and legitimacy in an increasingly digital labor market.
Downloads
References
Adinugraha, H. H., & Nasution, R. A. (2021). Transformasi digital manajemen sumber daya manusia: Tinjauan literatur sistematis. Jurnal Manajemen Teori dan Terapan, 14(3), 245–260. https://doi.org/10.20473/jmtt.v14i3.30211
Bahri, S. (2022). Impelmentasi Manajemen Sumber Daya Manusia dalam Menghadapi Era Bercirikan VUCA. Jurnal Hurriah: Jurnal Evaluasi Pendidikan Dan Penelitian, 3(2). https://doi.org/10.56806/jh.v3i2.82
Cahyani, N. M. D. K., & Suprapti, N. W. S. (2023). The role of employer branding in mediating the effect of social media recruitment on intention to apply. E-Jurnal Manajemen Universitas Udayana, 12(5), 499–520. https://doi.org/10.24843/EJMUNUD.2023.v12.i05.p03
Disemadi, H. S. (2021). Urgensi regulasi khusus dan pemanfaatan artificial intelligence dalam sistem hukum di Indonesia. Jurnal Wawasan Yuridiska, 5(2), 177–192. https://doi.org/10.25072/jwy.v5i2.460
Istanti, E., & Sanusi, R. (2025). Dampak penerapan teknologi artificial intelligence (AI) terhadap praktik MSDM. EKONOMIKA45: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 12(2), 726–742. https://doi.org/10.30640/ekonomika45.v12i2.4539
Kurniawati, D., & Sawitri, D. R. (2023). Persepsi pelamar kerja terhadap penggunaan artificial intelligence dalam seleksi karyawan: Sebuah studi kualitatif. Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology, 10(1), 45-62.
Mirowska, A., & Mesnet, L. (2022). Preferring the devil you know: Potential applicant reactions to artificial intelligence evaluation of interviews. Human Resource Management Journal, 32(2), 364-383. https://doi.org/10.1111/1748-8583.12410
Ore, O., & Sposato, M.* (2022). Opportunities and risks of artificial intelligence in recruitment and selection. International Journal of Organizational Analysis, 30(6), 1771-1782. https://doi.org/10.1108/IJOA-07-2020-2294
Pan, Y., Froese, F. J., Liu, N., Hu, Y., & Ye, M. (2022). The adoption of artificial intelligence in employee recruitment: The influence of contextual factors. The International Journal of Human Resource Management, 33(6), 1125-1147.
Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717. https://doi.org/10.1016/j.ibusrev.2020.101717
Pradana, M., Rubiyanti, N., & Sifti, S. (2023). Menjembatani kesenjangan: Tantangan adopsi teknologi HR di perusahaan rintisan Indonesia. Jurnal Ilmu Manajemen dan Bisnis, 14(1), 88–101.
Priyatna, M. A. (2025). Transformasi Digital Perkebunan Sawit Konsep, Strategi & Implementasi. Deepublish.
Putra, I. G. N. A., & Sukaatmadja, I. P. G. (2023). Peran employer branding dalam memediasi pengaruh rekrutmen digital terhadap minat melamar kerja Generasi Z. E-Jurnal Manajemen Universitas Udayana, 12(4), 355–376. https://doi.org/10.24843/EJMUNUD.2023.v12.i04.p02
Rustiyana, R., Estede, S., Minarsih, A., & Suryaman, M. (2025). Technopreneurship: Konsep, Mindset, Ide dan Strategi Bisnis Era Digital. Star Digital Publishing.
Saiful Anuar, S. E., Mardan, J. A., & Dzikra, F. M. (2024). Tantangan Manajemen Sumber Daya Manusia di Era Industri 4.0. Takaza Innovatix Labs.
Sakinah, R., & Kuswinarno, M. (2024). Artificial intelligence dalam rekrutmen dan seleksi karyawan: Manfaat dan tantangannya. Jurnal Publikasi Manajemen Informatika, 3(3), 69-77. https://doi.org/10.55606/jupumi.v3i3.3685
Santoso, J. T. (2025). Etika pada AI (Artificial Intelligence) dan TI (Teknologi Informasi). Penerbit Yayasan Prima Agus Teknik.
Sari, R. M. (2025). Aplikasi Media Sosial. Serasi Media Teknologi.
Sari, R. P., & Santoso, A. (2022). Pengaruh penggunaan e-recruitment dan reputasi perusahaan terhadap minat melamar kerja dengan persepsi risiko sebagai variabel intervening. Jurnal Administrasi Bisnis (JAB), 98(1), 45–56.
Supriyanto, A., & Muhammad, H. (2023). Transformasi digital dan tantangan etika dalam manajemen sumber daya manusia. Jurnal Manajemen Teori dan Terapan, 16(1), 55-68.
Triono, T. A., & Wijaya, E. F. A. (2025). Revolusi Kecerdasan Buatan dalam Manajemen SDM: Menjelajahi Peluang, Mengatasi Tantangan Etis, dan Membentuk Masa Depan Dunia Kerja di Era Digital. Journal of Society Bridge, 3(2), 84-94. https://doi.org/10.59012/jsb.v3i2.82.
Veri, J. (2025). Revolusi Digital dalam Manajemen Sumber Daya Manusia: Implikasi dan Tantangan di Era Teknologi. AT-TAKLIM: Jurnal Pendidikan Multidisiplin, 2(4), 134-150. https://doi.org/10.71282/at-taklim.v2i4.236.
Wibowo, A. (2025). Dukungan AI pada PEDAGOGI dan DESAIN KURIKULUM Perguruan Tinggi. Penerbit Yayasan Prima Agus Teknik.
Wibowo, A., & Mangundjaya, W. L. (2022). The role of digital leadership and innovation in navigating the new normal. Jurnal Dinamika Manajemen, 13(2), 176–189. https://doi.org/10.15294/jdm.v13i2.34125
Wijaya, A., & Darma, G. S. (2022). Digital transformation and human resource management: A study on the hospitality industry in Bali. Jurnal Manajemen Bisnis, 19(2), 145–158. https://doi.org/10.38043/jmb.v19i2.3556
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Syafa Azahra, Maiza Fikri (Author)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

















