Enhancing the Digital Readiness and Business Sustainability of Local Micro and Small Enterprises through Participatory Training, Mentoring, and Community-Based Capacity Building
DOI:
https://doi.org/10.65310/4758kf11Kata Kunci:
Community-Based Capacity Building, Digital Readiness, Micro and Small Enterprises, Participatory Training, Sustainable Business.Abstrak
Micro and small enterprises face persistent challenges in developing digital competencies, financial-management capabilities, and sustainable business practices. This study evaluated changes in digital readiness, financial-management capability, and sustainability-oriented business practices following an integrated community-based capacity-building program. A descriptive one-group pre-test/post-test evaluation involved 40 owners or managers of local micro and small enterprises. The intervention combined baseline capability assessment, participatory training, practical digital marketing and financial-management exercises, individualized mentoring, and post-intervention evaluation. Quantitative assessments used five-point capability indicators, supported by documented business outputs and facilitator observations. The results showed that overall digital readiness increased from 2.72 to 3.86, representing a 41.91% relative improvement, while financial-management capability increased from 2.40 to 3.78, equivalent to a 57.50% improvement. The proportion of enterprises meeting the digital-readiness threshold increased from 20.0% to 67.5%, while financial competency attainment increased from 22.5% to 72.5%. Participants also demonstrated improvements in digital marketing practices, transaction recording, and business planning. These findings indicate measurable short-term capability development associated with program participation. However, the absence of a comparison group limits causal interpretation, and the evaluation period does not establish long-term business sustainability. The study contributes an integrated community engagement framework combining digital training, financial-management development, and contextual mentoring to support practical enterprise capability formation.
Unduhan
Referensi
Alam, K., Ali, M. A., Erdiaw-Kwasie, M. O., Murray, P. A., & Wiesner, R. (2022). Digital transformation among SMEs: Does gender matter? Sustainability, 14(1), 535. https://doi.org/10.3390/su14010535
Avelar, S., Borges-Tiago, T., Almeida, A., & Tiago, F. (2024). Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs. Journal of Business Research, 170, 114346. https://doi.org/10.1016/j.jbusres.2023.114346
Coco, N., Colapinto, C., & Finotto, V. (2024). Fostering digital literacy among small and micro-enterprises: Digital transformation as an open and guided innovation process. R&D Management, 54(1), 118–136. https://doi.org/10.1111/radm.12645
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of e-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study. Sustainability, 15(2), 1594. https://doi.org/10.3390/su15021594
Malodia, S., Mishra, M., Fait, M., Papa, A., & Dezi, L. (2023). To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership. Journal of Business Research, 157, 113547. https://doi.org/10.1016/j.jbusres.2022.113547
Queiroz, G. A., Alves Junior, P. N., & Costa Melo, I. (2022). Digitalization as an enabler to SMEs implementing Lean-Green? A systematic review through the topic modelling approach. Sustainability, 14(21), 14089. https://doi.org/10.3390/su142114089
Rupeika-Apoga, R., & Petrovska, K. (2022). Barriers to sustainable digital transformation in micro-, small-, and medium-sized enterprises. Sustainability, 14(20), 13558. https://doi.org/10.3390/su142013558
Šimberová, I., Korauš, A., Schüller, D., Širáňová, L., Straková, J., & Váchal, J. (2022). Threats and opportunities in digital transformation in SMEs from the perspective of sustainability: A case study in the Czech Republic. Sustainability, 14(6), 3628. https://doi.org/10.3390/su14063628
Vuță, D. R., Nichifor, E., Chițu, I. B., & Brătucu, G. (2022). Digital transformation—Top priority in difficult times: The case study of Romanian micro-enterprises and SMEs. Sustainability, 14(17), 10741. https://doi.org/10.3390/su141710741
Wu, C.-W., Botella-Carrubi, D., & Blanco-González-Tejero, C. (2024). The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). Technological Forecasting and Social Change, 200, 123142. https://doi.org/10.1016/j.techfore.2023.123142
Zahoor, N., Zopiatis, A., Adomako, S., & Lamprinakos, G. (2023). The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes. Journal of Business Research, 159, 113755. https://doi.org/10.1016/j.jbusres.2023.113755
Zhang, X., Xu, Y., & Ma, L. (2022). Research on successful factors and influencing mechanism of the digital transformation in SMEs. Sustainability, 14(5), 2549. https://doi.org/10.3390/su14052549
Anatan, L., & Nur. (2023). Micro, small, and medium enterprises’ readiness for digital transformation in Indonesia. Economies, 11(6), 156. https://doi.org/10.3390/economies11060156.
Miranda, L. F., Saunila, M., Cruz-Cázares, C., & Ukko, J. (2024). Business digitalisation as a driver of environmental and economic sustainability in micro, small, and medium-sized enterprises. Sustainable Development, 32(6), 7036–7050. https://doi.org/10.1002/sd.3084.
Trueba-Castañeda, L., Somohano-Rodríguez, F. M., & Torre-Olmo, B. (2024). Does digitalisation enable small and medium-sized enterprises to become more sustainable? Corporate Social Responsibility and Environmental Management, 31(5), 4893–4909. https://doi.org/10.1002/csr.2838
Ozturk, I., Alqassimi, O., Ullah, S., & Kassar, A. (2024). Digitalization and SMEs development in the context of sustainable development: A China perspective. Heliyon, 10(6), e27936. https://doi.org/10.1016/j.heliyon.2024.e27936
Su, J., Zhang, Y., & Wu, X. (2023). How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises. Technological Forecasting and Social Change, 193, 122655. https://doi.org/10.1016/j.techfore.2023.122655.
Frimpong, S. E., Agyapong, G., & Agyapong, D. (2022). Financial literacy, access to digital finance and performance of SMEs: Evidence from Central region of Ghana. Cogent Economics & Finance, 10(1), 2121356. https://doi.org/10.1080/23322039.2022.2121356
Kusumawardhani, R., Ningrum, N. K., & Rinofah, R. (2023). Investigating digital financial literacy and its impact on SMEs’ performance: Evidence from Indonesia. International Journal of Professional Business Review, 8(12), e04097. https://doi.org/10.26668/businessreview/2023.v8i12.4097.
Mihardjo, R. P., & Ningtyas, M. N. (2023). Financial literacy, network competency, market orientation and financial performance: A study from Bandung SMEs. Diponegoro International Journal of Business, 6(1), 36–41. https://doi.org/10.14710/dijb.6.1.2023.36-41
Gosal, G. G., & Nainggolan, R. (2023). The influence of digital financial literacy on Indonesian SMEs’ financial behavior and financial well-being. International Journal of Professional Business Review, 8(12), e04164. https://doi.org/10.26668/businessreview/2023.v8i12.4164
Widyastuti, M., Ferdinand, D. Y. Y., & Hermanto, Y. B. (2023). Strengthening formal credit access and performance through financial literacy and credit terms in micro, small and medium businesses. Journal of Risk and Financial Management, 16(1), 52. https://doi.org/10.3390/jrfm16010052
Edward, O. T., Mukti, A. H., Misman, F. N., & Sastrodiharjo, I. (2024). Financial literacy and technology adoption for the sustainability of micro small and medium enterprises: Evidence from Indonesia and Malaysia MSME’s. INSIGHT Journal, 11(2), 248–265. https://doi.org/10.24191/ij.v11i2.2089.
Al-shami, S. A., Damayanti, R., Adil, H., Farhi, F., & Al Mamun, A. (2024). Financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in Indonesia. Heliyon, 10(15), e34902. https://doi.org/10.1016/j.heliyon.2024.e34902.
Sulistyowati, N. C. S., Wulandari, R. N. A., Nurlaili, E. I., & Narmaditya, B. S. (2025). The influence of financial and digital literacy on SMEs productivity in Indonesia: The mediating role of marketing intensity. Journal of Small Business Strategy, 35(3), 96–105. https://doi.org/10.53703/001c.137822.
Puspita, V. A., Rinaldo, D., & Gunardi, G. (2024). Enhancing financial literacy to promote sustainability in MSMEs. Jurnal Ilmu Keuangan dan Perbankan, 14(1), 95–104. https://doi.org/10.34010/jika.v14i1.14393.
Afandi, A., Lubis, M. A., & Hayati, I. (2023). Empowering Medan MSMEs through digital marketing training. Community Empowerment, 8(12), 2080–2087. https://doi.org/10.31603/ce.10708.
Khikmah, S. N., Fauzi, I. A., Riama, A., Dewi, A. K., Fitrilia, A. D., & Mutiarani, S. S. A. (2023). Business development through digital marketing for the Pothil business. Community Empowerment, 8(1), 107–112. https://doi.org/10.31603/ce.5008.
Surahman, S., Diah, A. M., Batoteng, H., Rif’ah, R., Dwisafira, A., Sarlivia, S., & Meidinata, R. (2023). Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency. Community Empowerment, 8(4), 454–458. https://doi.org/10.31603/ce.9026.
Handy, M. R. N., Syaharuddin, S., Rajiani, I., Putra, M. A. H., Pradana, R. P., & Nurqomah, R. (2024). Digital marketing training to increase the marketing of MSME products in the Banua Anyar Village. Community Empowerment, 9(6), 869–876. https://doi.org/10.31603/ce.9341.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Kristina Kristina, Hasan Ahmad, Diganta Hatiboruah (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
