Efforts to Empower Cooperative Businesses in Madiun Regency Through Business and Institutional Development
DOI:
https://doi.org/10.65310/znwk1184Keywords:
Business capacity, Cooperative Management, Cooperatives, Digital marketing, Empowerment.Abstract
Cooperatives play a strategic role in improving members’ welfare and strengthening local economies; however, they continue to face a range of challenges, including low productivity, limited innovation, weak management, and restricted access to markets and financing. This community service program aims to enhance cooperative capacity comprehensively through a combination of training, mentoring, and facilitation approaches. The implementation method consists of needs assessment, program planning, activity execution, as well as monitoring and evaluation. The results of the two-month implementation indicate significant improvements. Cooperative productivity increased by 25%–35%, and product value added improved through innovation and better packaging. The adoption of digital marketing rose from 20% to 85%, accompanied by an increase in sales volume of 30%–50%. In terms of financing, approximately 60% of cooperatives achieved bankable status.In addition, member participation increased from 50% to 80%, alongside strengthened cooperative governance. From a management perspective, around 80% of cooperatives have implemented more structured systems, including financial record-keeping and business planning. Overall, this program has proven effective in enhancing the capacity and competitiveness of cooperatives and holds strong potential to sustainably promote local economic development.
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