E-Commerce Based Human Resource Management Strategies for the Development of Batik Fosil Widi Nugraha Ngawi Micro, Small, and Medium Enterprises
DOI:
https://doi.org/10.65310/2khffj60Kata Kunci:
Human Resource Management, E-Commerce, Fossil Batik, Business Development.Abstrak
Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom play a strategic role in supporting regional economic development while preserving cultural values. Batik Fosil Widi Nugraha MSME in Ngawi is a creative enterprise that adopts fossil-inspired batik motifs as its product identity; however, it still faces various challenges in business development, particularly in human resource management and the utilization of e-commerce. This study aims to analyze the development strategy of Batik Fosil Widi Nugraha MSME in Ngawi through e-commerce-based human resource management. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, and documentation involving the business owner and employees engaged in production and marketing activities. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, while data validity was ensured through triangulation techniques. The findings indicate that human resource management in Batik Fosil Widi Nugraha MSME remains informal and has not been systematically integrated with e-commerce utilization strategies. Although the use of e-commerce is still limited, it demonstrates significant potential in expanding market reach and enhancing business competitiveness. The recommended development strategies include improving employees’ digital competencies, restructuring work roles, integrating local cultural values into digital marketing, and strengthening collaboration with relevant stakeholders. This study emphasizes that e-commerce-based human resource management is a key factor in achieving sustainable development of culture-based batik MSMEs.
Unduhan
Referensi
Amelia, A., Manurung, K. A., & Purnomo, D. B. (2022). Peranan Manajemen Sumberdaya Manusia Dalam Organisasi. Mimbar Kampus: Jurnal Pendidikan Dan Agama Islam, 21(2), 128–138. https://doi.org/10.47467/mk.v21i2.935
Arvita, R. (2025). Branding Daerah melalui Wisata Budaya: Peluang Strategis. Journal Of Economics, Business, Management, Accounting And Social Sciences, 3(4), 244–250.
Asrida, P. D., Saputra, I. G. A. A., & Wibawa, K. N. C. (2025). Transformasi Digital UMKM: Analisis Pengaruh Pemanfaatan E-Commerce terhadap Kinerja UMKM di Sektor Kuliner Kabupaten Tabanan. Journal Research of Accounting, 6(2), 141–151. https://doi.org/10.51713/jarac.2025.6244
Fitri Nurul Aftitah, Jacinda Labana. K, Kamaliatun Hasanah, & Nur Lailatul Hadi. F. M. (2024). Pengaruh Umkm Terhadap Pertumbuhan Ekonomi Di Indonesia Pada Tahun 2023. Jurnal Kajian Dan Penalaran Ilmu Manajemen, 3(1), 32–43. https://doi.org/10.59031/jkpim.v3i1.511
Halawa, M. , Halawa, F. , & Waruwu, E. (2025). Sustainable Human Resource Management Sebagai Strategi Penguatan Keberlanjutan Organisasi. Jurnal Ekonomi (LIKUID), 1(3), 122–127.
Irfan Syahroni, M. (2022). Prosedur Penelitian Kuantitatif. EJurnal Al Musthafa, 2(3), 43–56. https://doi.org/10.62552/ejam.v2i3.50
Irna Sulistiarini, Fatimah, & Muhammad Alkirom Wildan. (2025). Peran Transformasi Digital Terhadap Kompetensi SDM Dan Kemandirian BUMDes. E-Jurnal Manajemen Universitas Udayana, 14(9), 741–756. https://doi.org/10.24843/EJMUNUD.2025.v14.i9.p05
Irvani, A. I., Diniya, D., Kaniawati, I., & Sudarsyah, A. (2024). Supervisi Optimalisasi Kesiapan Mahasiswa Pendidikan Fisika untuk Program Kampus Mengajar: Analisis Wawancara Mendalam. Jurnal Pendidikan Fisika Dan Sains (JPFS), 7(2), 75–85. https://doi.org/10.52188/jpfs.v7i2.1073
Jayadi Putra, E., Herdian Albakhor Gumilang, Iir Roidotus Syariifah, Maia Aulia Noeryani, & Nur Hasanah. (2025). Pendampingan Transformasi Digital UMKM di Desa Dampit melalui Pengembangan Identitas Usaha Berbasis Solusi Digital Terpadu. Jurnal Malikussaleh Mengabdi, 4(1), 264–272. https://doi.org/10.29103/jmm.v4i1.23414
Kartini, K., Meylin Rahmawati, Sulistya Rini Pratiwi, Rika Wahyuni, & Istianah Asas. (2024). UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan. Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora, 10(2), 318–331. https://doi.org/10.37567/alwatzikhoebillah.v10i2.2790
Kholik, A., & Laeli, S. (2020). Keunggulan Bersaing Berkelanjutan Sekolah Alam Berbasis Model Resource-Based View. Tadbir Muwahhid, 4(1), 73. https://doi.org/10.30997/jtm.v4i1.2540
Lubis, N. W. (2023). Resource Based View (RBV) Dalam Meningkatkan Kapasitas Strategis Perusahaan. Jurnal Ilmu Manajemen Methonomix, 6(1), 14–26. https://doi.org/10.46880/mtx.Vol6No1.pp14-26
Manuel Vivien Ricardo Tampubolon, Masyura Fanni Ramadhan, Yafet Punta Rizky, Nifta Ardilia Putri, Nisrina Aulia Adzka, & Dewi Puspa Arum. (2024). Upaya Transformasi Digital UMKM Desa Kalipecabean dengan Optimalisasi QRIS, Google Maps, dan E-Commerce. Cakrawala: Jurnal Pengabdian Masyarakat Global, 3(3), 91–97. https://doi.org/10.30640/cakrawala.v3i3.3066
Meliyah, N., Nurhasanah, N., Rayhan, H., & Khair, O. I. (2025). Pemanfaatan E-Commerce oleh UMKM Dalam Meningkatkan Daya Saing Produk Lokal. Jurnal Sains, Ekonomi, Manajemen, Akuntansi Dan Hukum, 2(3), 223–230. https://doi.org/10.60126/sainmikum.v2i3.1052
Muhammad Taufik Hidayat, Fitriasuri Fitriasuri, Bakti Setyadi, & Poppy Indriani. (2025). Optimalisasi Sumber Daya Manusia dan Manajemen Waktu untuk Pemberdayaan E-Commerce di Desa Tanjung Laut. Aksi Nyata : Jurnal Pengabdian Sosial Dan Kemanusiaan, 2(3), 217–233. https://doi.org/10.62383/aksinyata.v2i3.1800
Nazar, M., & Tertia Salsabila. (2024). Pemanfaatan Potensi E-Commerce pada Peningkatan Keragaman Bisnis Lokal di Sulawesi Selatan; Perspektif Transformasi Digital. GIAT : Teknologi Untuk Masyarakat, 3(1), 25–37. https://doi.org/10.24002/giat.v3i1.9152
Octavian Kusdardjanto, F., Irbayuni, S., & Sugito, S. (2025). Kontribusi Artifical Intelligence Terhadap Pengembangan Sumber Daya Manusia Di Sektor UMKM Digital. Prosiding Seminar Nasional Teknologi Informasi Dan Bisnis, 1581–1586. https://doi.org/10.47701/eqnyrb10
Pratama, A., Wulandari, S. Z., & Indyastuti, D. L. (2022). Analisis Technology Acceptance Model (TAM) Pada Penggunaan Aplikasi PLN Daily (Studi Empiris Pada Pegawai PLN UP3 Tegal). INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 5(3), 355–368. https://doi.org/10.31842/jurnalinobis.v5i3.235
Putri Salsabila Indrawan Lubis, & Rofila Salsabila. (2024). Peran UMKM (Usaha Mikro, Kecil, Dan Menengah) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(2), 91–110. https://doi.org/10.59246/muqaddimah.v2i2.716
Putri, I., Deka, F. S., Triesia, D., Rizki, R. R., Dendi, Adli, A., Zuliansyah, M. A., Lestari, S., Ilahi, A. A., & Saputra, M. R. (2025). Penggunaan E-Commerce Sebagai Bentuk Pemanfaatan Digital Marketing Bagi Pelaku UMKM. Jurnal Masyarakat Madani Indonesia, 4(4), 1104–1116. https://doi.org/10.59025/4ayrzd91
Ramadhani, N., Sugesti, A. I., Sagita, D. N., & Purwanto, E. (2025). Pemanfaatan Marketplace Digital dalam meningkatkan Kinerja UMKM melalui Sarana Komunikasi di Era Digital. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 20. https://doi.org/10.47134/jbkd.v2i2.3560.
Safarudin, R., Zulfamanna, Z., & Kustati, M. (2023). Penelitian Kualitatif. Innovative: Journal Of Social Science Research, 3(2), 9680–9694.
Santosa, P. W. (2019). Financial Performance, Exchange Rate and Stock Return: Evidence from Manufacturing Sector. Jurnal Manajemen Teknologi, 18(3), 205–217. https://doi.org/10.12695/jmt.2019.18.3.5
Suharyanto, S., Setyanto, F. A. R. B., & Yasmiati, Y. (2025). Analisis Kesiapan Teknologi Dan Sdm Terhadap Implementasi E-Business Pada UMKM. Jurnal Teknologi Informasi, 11(1), 54–70. https://doi.org/10.52643/jti.v11i1.6501
Sumartan, S., Akob, M., Jumady, E., Alam, S., & Syahruddin, H. (2025). Analysis Of Human Resource Development Strategies: Perspectives On Human Investment Management (HIM), Human Resource Management (HRM), And Human Capital Management (HCM). Jurnal Ekonomi Ichsan Sidenreng Rappang, 4(1), 182–196. https://doi.org/10.61912/jeinsa.v4i1.125
Susanto, D., Risnita, & Jailani, M. S. (2023). Teknik Pemeriksaan Keabsahan Data Dalam Penelitian Ilmiah. Jurnal QOSIM Jurnal Pendidikan Sosial & Humaniora, 1(1), 53–61. https://doi.org/10.61104/jq.v1i1.60
Wijaya, A. A. M., Sa’ban, L. M. A., & Nastia, N. (2024). Opportunities And Challenges Of Collaborative Governance In Local Government Tourism Public Policy. Jurnal Administrasi Negara, 29(3), 214–234. https://doi.org/10.33509/jan.v29i3.2681
Yolanda, C. (2024). Peran Usaha Mikro, Kecil Dan Menengah (UMKM) Dalam Pengembangan Ekonomi Indonesia. Jurnal Manajemen Dan Bisnis, 2(3), 170–186. https://doi.org/10.36490/jmdb.v2i3.1147.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Lina sugiyanto, Rachmawati Koesoemaningsih, Khoyrul Anwar (Author)
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
