Perlindungan Hukum terhadap Pelanggaran Merek Dagang di Platform Marketplace Online di Indonesia (Studi Kasus Tiktok Shop)
DOI:
https://doi.org/10.65310/2kkra990Kata Kunci:
Digital Marketplace, Intellectual Property Rights, Legal Protection, Tiktok Shop, Trademark Infringement.Abstrak
The rapid growth of social commerce has transformed Indonesia's digital marketplace while increasing trademark infringement, particularly on TikTok Shop. This study analyzes the legal framework for trademark protection, examines the implementation of legal protection mechanisms on TikTok Shop, and identifies challenges in enforcing trademark rights in digital commerce. The research employs a normative juridical method using statutory, conceptual, and case approaches. Primary legal materials include Law Number 20 of 2016 on Trademarks and Geographical Indications and related electronic commerce regulations, while secondary materials consist of scholarly articles, legal literature, official documents, and relevant case studies. The findings show that Indonesia's legal framework provides comprehensive civil and criminal protection for registered trademarks; however, enforcement remains constrained by anonymous sellers, rapid content distribution, reactive platform governance, and limited institutional coordination. Strengthening regulatory harmonization, enhancing platform due diligence, improving notice-and-takedown mechanisms, and reinforcing institutional collaboration are essential to establishing a more effective and adaptive trademark protection system in the evolving social commerce ecosystem.
Unduhan
Referensi
Djamaludin, S., & Fuad, F. (2024). Pertanggungjawaban Hukum Marketplace di Indonesia terkait Pelanggaran Hak Cipta: Tantangan, Regulasi, dan Upaya Pencegahan dalam Era E-Commerce. Unes law review, 6(3), 7980-7982. https://doi.org/10.31933/unesrev.v6i3.1674
Giantama, A. N., & Kholil, M. (2020). Pertanggungjawaban Hukum Penyedia Platform Terhadap Barang yang Melanggar Merek dalam Marketplace. Jurnal Privat Law, 8(1), 21-27. https://doi.org/10.20961/privat.v8i1.40358
Handayani, Y., Amelia, R., Ayu, R., Damai, S., Aeni, R., & Fatahillah, I. A. (2025). Upaya Hukum Terhadap Pelanggaran Hak Merek Di Indonesia Berdasarkan Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis. Causa: Jurnal Hukum Dan Kewarganegaraan, 16(2), 1551-1560. https://cibinstitute.id/index.php/causa/article/view/3701
Fitriani, N. (2025). Perlindungan Hukum Terhadap Konsumen E-Commerce Dalam Jual Beli Produk Dengan Merek Tiruan (Doctoral dissertation, UIN KH Abdurrahman Wahid Pekalongan). https://etheses.uingusdur.ac.id/14081/
Fukuyama, I. D., Nandriana, L., Zanariya, S., & Santina, R. (2025). Larangan Social-Commerce dalam Perdagangan Elektronik : Studi Kasus Tiktok Shop Pasca Peraturan Menteri Perdagangan Nomor 31 Tahun 2023. Audi Et AP: Jurnal Penelitian Hukum, 4(01), 55-70. https://doi.org/10.24967/jaeap.v4i01.3933
Kaffah, A. F., & Badriyah, S. M. (2024). Aspek Hukum dalam Perlindungan Bisnis Era Digital di Indonesia. Lex Renaissance, 9(1), 203-228. https://doi.org/10.20885/JLR.vol9.iss1.art10
Kennedy, A., & Wartoyo, F. X. (2024). Perlindungan merek dagang pada platform e-commerce di Indonesia ditinjau dari perspektif HAM. JIPRO: Journal of Intellectual Property, 94-119. https://doi.org/10.20885/jipro.vol7.iss2.art1
Khamil, N., Wahyudi, M. H., Nurwahid, M. H. H., Alamsyah, M. R., & Wiguna, M. P. S. (2025). Perlindungan Merek Terdaftar Terhadap Pelanggaran Di Marketplace Digital Di Indonesia. Journal of Indonesian Comparative of Syari'ah Law, 8(3), 777-794. https://jicl.journal.unida.gontor.ac.id/index.php/jicl/article/view/82
Manoppo, W. A. (2024). Empirical Legal Study of the Potential for Criminal Acts of Selling Other People's Branded Products Without Permission on Tiktok Shop. Requisitoire Law Enforcement, 16(1), 1-8. https://ejournal.cria.or.id/index.php/relae/article/view/211
Mawardi, C. P., Mumtahina, B., Shalshabilakanza, R., & Al Jernihi, M. D. D. (2026). Perlindungan Hak Atas Kekayaan Intelektual Terhadap Pemalsuan Merek Dagang di Platform E-Commerce. Punggawa Law Review, 1(3), 91-97. https://punggawajournal.com/plr/article/view/46
Novitasari, I., & Abbas, R. Y. (2025). Alternatif Penyelesaian Sengketa Perdata di Era Digital: Upaya Perlindungan Merek dalam Ekosistem E-Commerce Indonesia. Semarang Law Review (SLR), 6(2), 350-366. https://doi.org/10.26623/slr.v6i2.12621
Republik Indonesia. (2016). Undang-undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis
Sari, G., Octaviani, W., & Purba, B. (2025). Analisis Perlindungan Hukum Terhadap Pelanggaran Merek Dagang Produk Lokal di Pasar Digital. Jurnal Riset Rumpun Ilmu Sosial, Politik Dan Humaniora, 4(1), 547–552. https://doi.org/10.55606/jurrish.v4i1.5171
Sheilindry, I. (2021). Perlindungan hak kekayaan intelektual dalam kontrak bisnis elektronik atas pemegang hak merek dagang. Simbur Cahaya, 282-294. https://doi.org/10.28946/sc.v28i2.1317
Siregar, A. K., & Diniati, A. (2025). Pengaruh User Generated Content TikTok terhadap Brand Awareness Somethinc pada Generasi Z. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 24(1), 1-14. https://doi.org/10.32509/wacana.v24i1.3750
Sudirman, L., & Disemadi, H. S. (2023). The Role of Indonesian Online Marketplaces in Intellectual Property Rights Infringements: A Comparative Analysis. Jurnal Pembaharuan Hukum, 10(1). https://dx.doi.org/10.26532/jph.v10i1.30883
Syaifulloh, S. A. (2024). Analisis Yuridis tentang Perlindungan Hak Merek dalam Era Digital: Studi Kasus tentang Pelanggaran Hak Merek di Platform Marketplace Shopee. Proceedings Series on Social Sciences & Humanities, 17, 433–437. https://doi.org/10.30595/pssh.v17i.1166
Turnip, Y. A., & Siallagan, H. . (2025). Analisis Perlindungan Hukum terhadap Pelanggaran Hak Merek di E-Commerce. Journal of Innovative and Creativity (Joecy), 5(3), 32924–32930. https://doi.org/10.31004/joecy.v5i3.4975
Torong, E. R., & Sulistiyono, A. (2023). Pentingnya Pendaftaran Merek Dagang Memiliki Daya Pembeda (Studi Kasus: Putusan Nomor 57/ Pdt-Sus-Merek/ 2019/PN Niaga Jkt Pst). Salam: Jurnal Sosial dan Budaya Syar’i, 10(6). https://doi.org/10.15408/sjsbs.v10i6.38360
Tutuarima, G. P., & Tuasikal, H. (2025). Peran Alternatif Penyelesaian Sengketa dalam Melindungi Merek di Platform E-Commerce Indonesia. Journal of Dual Legal Systems, 2(2), 102-120. https://doi.org/10.58824/jdls.v2i2.395
Ulya, W. (2023). Perlindungan Hukum Bagi Pelaku Usaha Pada Transaksi Bisnis Social Commerce TikTok Shop (Perspektif Hukum Positif Dan Hukum Islam). journal of Indonesian Comparative of Syari'ah Law, 6(1), 18-34. https://doi.org/10.21111/jicl.v6i1.9746
Wiyono, A. A. R., & Kurniawan, N. D. (2025). Tanggung Jawab Hukum dalam Perdagangan E- Commerce Lintas Negara. ARMADA: Jurnal Ar Ro ’ is Mandalika, 5(2), 249-259. https://doi.org/10.59613/armada.v5i2.4992
Wahedani, A., Sugiarti, Y., & Fithry, A. (2023). Pelanggaran Terhadap Merek Terkenal yang Ditiru Oleh Pelaku Usaha dalam Perspektif Undang-Undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis. Jurnal Jendela Hukum, 10(2), 159-175. https://doi.org/10.24929/jjh.v10i2.2981
Zainnullah, A. (2022). Perlindungan Hukum pada Merek Asing dan Terkenal (Wellknown Mark) atas Passing Off di Platform Marketplace Indonesia. Rechtenstudent, 3(2), 201-213. https://doi.org/10.35719/rch.v3i2.111
