Digital Transformation and Inventory Management as Determinants of Liquidity for Eco Enzyme MSMEs in Surabaya
DOI:
https://doi.org/10.65310/4fctsq27Keywords:
Digital transformation, Inventory management, MSME liquidity, Eco-enzymes, Short-term financing.Abstract
This study aims to describe the dynamics of digital transformation and inventory management practices in eco-enzyme MSMEs in Surabaya and their implications for business liquidity. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and community documentation. The results show that digitization through e-commerce, social media, QRIS, and simple recording applications helps improve marketing efficiency, transaction transparency, and distribution process coordination. However, limited digital literacy, dependence on manual recording, and uneven access to technology remain major obstacles. On the supply side, the eco-enzyme fermentation process, which takes 30–90 days, causes working capital to be tied up for quite a long time in stocks in process, creating liquidity pressure, especially when demand increases seasonally. Some businesses then rely on short-term financing facilities such as fintech lending and marketplace advances to cover their daily working capital needs. The findings of this study emphasize the importance of more systematic digital integration, capacity building for businesses, and ongoing support to strengthen the liquidity stability and sustainability of eco-enzyme MSMEs.
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Copyright (c) 2025 Natasha Anjanetee Pranata, Diya Christyasari, Sri Rahayuningsih (Author)
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