An Analysis of Consumer Trust in E-Commerce Transactions in Indonesia from the Perspective of Islamic Business Ethics
DOI:
https://doi.org/10.65310/hkfag616Keywords:
Consumer Trust, E-Commerce, Islamic Business Ethics, Maqashid al-Sharia, Digital TransactionsAbstract
The growth of e-commerce in Indonesia has transformed people’s transaction patterns through the use of digital technology, which offers convenience, efficiency, and a broader market reach. On the other hand, the nature of digital transactions which involve minimal direct interaction gives rise to various risks that could potentially affect consumer trust. This study aims to analyze consumer trust in e-commerce transactions in Indonesia from the perspective of Islamic business ethics. The study employs a qualitative approach based on a literature review, examining various scientific journals, academic books, and relevant sources related to e-commerce, consumer trust, and Islamic business ethics. The analysis was conducted through the identification, categorization, synthesis, and critical interpretation of the selected literature. The results indicate that consumer trust is formed through the interaction of technical, social, institutional, and moral factors. The principles of siddiq, amanah, tabligh, fathanah, justice, and maqashid syariah play a crucial role in mitigating transaction risks, strengthening consumer protection, enhancing satisfaction and loyalty, and supporting the sustainability of the e-commerce ecosystem. These findings affirm that Islamic business ethics serve a strategic function as a normative and operational foundation for building consumer trust in digital commerce.
Downloads
References
Aini, U. Q., & Fageh, A. (2024). Analisis Jual Beli Melalui Facebook Marketplace Prespektif Maqhasid Syariah di Surabaya. Jurnal Ilmiah Ekonomi Islam, 10(3), 2511-2516. https://doi.org/10.29040/jiei.v10i3.14006.
Amalia, N. F., & Azizah, N. I. (2023). Pengaruh Etika Bisnis Islam dalam Online Store. Jurnal Ilmiah Mahasiswa Mengabdi (JimawAbdi), 3(1), 1. https://doi.org/10.32493/jmab.v3i1.17236.
Ana Kurnia Ashari, & Nur Anim Jauhariyah. (2024). Kontribusi Etika Bisnis Islam, Loyalitas Pelanggan Dan Service Quality Islamic Terhadap Kepuasan Konsumen. Ekosiana Jurnal Ekonomi Syari Ah, 11(2), 84–96. https://doi.org/10.47077/ekosiana.v11i2.512.
Arfan, F. F. (2026). The Role of Digital Trust-Building in Islamic E-Commerce: Perspectives of Consumers and Sellers. In Proceeding International Seminar of Islamic Studies (pp. 1344-1347). https://doi.org/10.3059/insis.v0i0.28933.
Fata, Z., & Hofifah, H. (2025). Keadilan dan Transparansi dalam E-commerce: Menghadapi Tantangan Ekonomi Digital dengan Prinsip Syariah. JIESP Journal of Islamic Economics Studies and Practices, 4(1), 53–65. https://doi.org/10.54180/jiesp.2025.4.1.53-65.
Hairunisa, F., & Yuningsih, I. (2023). Analisis Pemahaman Etika Bisnis Islam Berdasarkan Maqashid Syari’ah pada Pengguna Marketplace Shopee. Jurnal Ekonomi Syariah Mulawarman (JESM), 2(4), 241-252. https://doi.org/10.30872/jesm.v2i4.2796.
Imeliani, sandrina dimas, & Malahayatie. (2020). Perilaku Konsumen Di E-commerce Dalam Perspektif Ekonomi Islam Sandrina Dimas Imeliani, Malahayatie. Jurnal Ekonomi, Keuangan, Perbankan, Dan Akuntansi Syariah (Ekspektasy), 2(2), 1–16. https://doi.org/10.54801/ekspektasy.v2i02.243.
Kharisma Gusti Pelita, Rizky Ramadhania, Cantika Yuliandanil, Ahmad Hafiz Al faqih, Fadhil Ridho Akbar, Ilham Al-irsyad, & Maulana Amar Fauzan. (2024). Integrasi E-commerce dengan Sistem Ekonomi Syariah: Sebuah Kajian Teoritis. Journal of Economics and Business, 2(2), 263–270. https://doi.org/10.61994/econis.v2i2.503.
Latifah, S. N., Wahidah, E. Y., & Amany, A. (2024). Analisis Hukum Islam Terhadap Implementasi Bisnis Syariah pada Platform E-Commerce. Quranomic: Jurnal Ekonomi Dan Bisnis Islam, 3(2), 44-51. https://doi.org/10.37252/jebi.v3i2.823.
Mohamad Puad, N. A., & Asep Saepul Hamdi. (2025). Maqasid Shariah and Consumer Protection in E-commerce: Strengthening Legal Safeguards in Indonesia’S Digital Economy. International Journal of Islamic Economics and Finance Research, (1), 64–75. https://doi.org/10.53840/ijiefer222.
Mondir, M., Rahma, S. H., & Hasanah, I. (2025). Etika Pemasaran Islam dan Kualitas Layanan sebagai Faktor Penentu Kepuasan Konsumen Fashion Muslim Shopee. Jurnal Ilmiah Ekonomi Islam, 11(02).
Muchtar, M. I. (2025). Etika Bisnis dan Transaksi Digital dalam Perspektif Hadis Ahkam: Kajian Tematik atas Jual Beli Online. Jurnal Pendidikan Tambusai, 9(2 SE-Articles of Research), 18576–18582. https://doi.org/10.31004/jptam.v9i2.29002.
Nurhamidah, U. (2025). Halal E-commerce and Muslim Consumer Behavior: A Literature Review. Journal Corner of Education, Linguistics, and Literature, 5(001), 568–581. https://doi.org/10.54012/jcell.v5i001.618.
Pradikto, S., & Mun’yah Zahiroh. (2025). Membangun Loyalitas Konsumen melalui Etika Bisnis Islam pada E-commerce Kalangan Gen Z di Pasuruan. JIESP Journal of Islamic Economics Studies and Practices, 4(1), 45–52. https://doi.org/10.54180/jiesp.2025.4.1.45-52.
Rosandy, A. B. (2024). Implementasi Etika Bisnis Islam dalam Praktik UMKM Digital: Studi Kasus Transparansi dan Kejujuran di Platform E-Commerce UMKM Fashion. Tsarwah, 9(2), 126-136. https://doi.org/10.32678/tsarwah.v9i2.12478.
Sahetapy, W. L. (2017). Etika Bisnis dalam E-commerce. Jurnal ilmu hukum tambun bungai, 2(2), 170-186. https://doi.org/10.20231/jihtb.v2i2.71.
Salma, A., & Santi, M. (2025). Implementasi Pelayanan Prima Berbasis Etika Bisnis Islam di Toko. Eksyar: Jurnal Ekonomi Syari'ah & Bisnis Islam, 12(2), 216-231. https://doi.org/10.54956/eksyar.v12i2.734.
Thaw, Y. Y., Mahmood,A. K., & Dominic, P. D. D. (2009). A Study on the Factors That Influence the Consumers Trust on Ecommerce Adoption. 4(1), 153–159. https://doi.org/10.48550/arXiv.0909.1145.
Ulum, M. (2020). Prinsip-prinsip jual beli online dalam Islam dan penerapannya pada e-commerce Islam di Indonesia. Jurnal Dinamika Ekonomi dan Bisnis, 17(1), 454249. https://doi.org/10.34001/jdeb.v17i1.1115.
Uriawan, W., Tarigan, M. F., Zebua, H. K., Andriansyah, M. N., Sukarya, M., & Haikal, M. R. (2025). E-commerce Transactions in Islam: Fiqh Muamalah on The Validity of Buying and Selling on Digital Platforms. arXiv preprint arXiv:2601.02384. https://doi.org/10.48550/arXiv.2601.02384.
Yega Meliza, Widiyanti, W. E., & Khasanah, U. N. (2023). Literature Review : Pentingnya Penerapan Etika Bisnis Islam Dalam Kegiatan Transaksi E-commerce Pada Marketplace Shopee. Journal of Management and Innovation Entrepreneurship (JMIE), 1(2), 168–179. https://doi.org/10.59407/jmie.v1i2.317.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rhedisya Maharani, Budi Jaya Putra (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
