“Pengaruh Celebrity Endorser, Co-Branding, Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Azarine Di Tiktok Shop  (Survei Pada Konsumen di Surakarta)” (2026) Journal of Economic and Business Advancement, 2(1), pp. 329–345. doi:10.65310/5ydapx60.