Journal of Economic and Business Advancement
Ascendia: Journal of Economic and Business Advancement is a peer-reviewed, open-access journal published quarterly (March, June, September, December) by CV Scripta Intelektual Mandiri. The journal publishes high-quality research in economics, management, accounting, and business, welcoming manuscripts in English or Indonesian.
Keberlanjutan Perbankan Islam dalam Sistem Perbankan Ganda: Analisis Kerangka Regulasi, Stabilitas Keuangan, dan Kapasitas Kelembagaan
This study examines the sustainability of Islamic banking within a dual banking system by evaluating the interaction between regulatory frameworks, financial stability dynamics, and institutional capacity in the development of the Islamic financial industry. The research adopts a non-empirical approach using normative–analytical methods supported by secondary financial data analysis to assess the effectiveness of legal and institutional structures governing Islamic banking. The findings indicate that the regulatory framework provides a formal legal foundation for Islamic banking operations, yet structural asymmetries in market share and institutional capacity continue to influence its competitive position. The study highlights that the long-term viability of Islamic banking depends on coherent regulatory policies, strengthened institutional governance, and strategic integration within the national financial system.
Islamic Banking, Dual Banking System, Financial Stability, Regulatory Framework, Institutional Sustainability.
Copyright (c) 2026 Zainul Arif (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Cyberloafing dan Stress Kerja terhadap Kinerja Karyawan Pada Karyawan Bank Di Kota Palembang
This study examines the influence of cyberloafing and job stress on employee performance among bank employees in Palembang City. The research adopts a quantitative empirical approach using a survey method to test causal relationships among variables based on numerical data obtained from respondents. Data were collected through an online questionnaire distributed to bank employees who met predetermined purposive sampling criteria. The analysis employed multiple linear regression supported by classical assumption testing, partial significance testing (t-test), simultaneous testing (F-test), and coefficient of determination analysis. The results reveal that cyberloafing has a positive and significant effect on employee performance. Conversely, job stress demonstrates a negative and significant influence on employee performance, suggesting that excessive work pressure reduces productivity and overall task effectiveness. These findings highlight the importance of balanced digital behavior management and effective stress management strategies in enhancing employee performance within technology-driven organizational environments.
Cyberloafing, Job Stress, Employee Performance, Banking Employees, Organizational Behavior.
Copyright (c) 2026 Sheren Felicia, Lienny Cia, Alnov Martin (Author) https://creativecommons.org/licenses/by-sa/4.0
Efek Carbon Emissions Disclosure, Kinerja Lingkungan, Investment Opportunity Set, Profitabilitas & Ukuran Perusahaan terhadap Nilai Perusahaan (Studi pada Perusahaan Sektor Energi yang Terdaftar BEI 2020-2024)
This study examines the effect of Carbon Emission Disclosure (CED), environmental performance, Investment Opportunity Set (IOS), profitability, and firm size on firm value in energy sector companies. The research aims to provide academic insights and practical implications for investors, regulators, and companies in enhancing sustainability practices. A quantitative approach with purposive sampling was employed using data from annual reports, sustainability reports, and official publications of energy companies listed on the Indonesia Stock Exchange (IDX) during 2020–2024. Firm value serves as the dependent variable, while CED, environmental performance, IOS, profitability, and firm size act as independent variables. Based on predetermined criteria, including sustainability reporting, carbon emission disclosure, financial data completeness, and PROPER participation, 138 observations were analyzed. The findings reveal that Carbon Emission Disclosure, environmental performance, and profitability positively and significantly influence firm value.
Tobin’s Q, Carbon Emission Disclosure, Environmental Performance, Investment Opportunity Set, Profitability, Firm Size.
Copyright (c) 2026 Bonaventura Butar Butar (Author) https://creativecommons.org/licenses/by-sa/4.0
Manipulasi Laporan Keuangan dalam Perspektif Etika dan Tanggung Jawab Sosial Perusahaan: Tinjuan Sistematis Literatur
This study aims to analyze the conceptual relationship between financial statement manipulation, business ethics, and corporate social responsibility through a Systematic Literature Review approach. This study is motivated by increasing demands for corporate transparency and accountability amid global economic dynamics that place financial reporting integrity as the basis for organizational legitimacy. The research is non-empirical, analyzing twelve scientific articles systematically selected from academic databases based on thematic relevance and study quality. The analysis was conducted using descriptive-qualitative synthesis through thematic categorization and cross-study comparison to identify patterns of relationships between variables. The results of the study indicate that financial statement manipulation is related to weak internalization of organizational ethics and market legitimacy pressures. Business ethics acts as a normative mechanism that strengthens reporting integrity, while corporate social responsibility functions as a reputational control that can suppress or cover up opportunistic management practices
Financial Statement Manipulation, Business Ethics, CSR, Corporate Social Responsibility, Profit Management.
Copyright (c) 2026 Muhammad Farsya Firdaus, Rani Anggeraeni, Neli Junira, Muhammad Fariz Azkia (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Produk dan Eksklusivitas Produk terhadap Keputusan Pembelian Konsumen: Studi pada Followers Instagram Faith Industries
The development of social media, particularly Instagram, has changed the marketing strategies of the fashion industry by placing visuals as the main means of shaping perceptions and purchasing decisions. The high intensity of digital displays is not always accompanied by consistent product quality, which has the potential to affect consumer trust. This study aims to analyze the influence of product quality and product exclusivity on purchasing decisions among Instagram followers of Faith Industries. The approach used is quantitative with an associative and verifiable design. Data was collected through an online questionnaire administered to 96 respondents selected using purposive sampling. The analysis was conducted using multiple linear regression, t-test, F-test, and coefficient of determination using SPSS. The results showed that product quality had a positive and significant effect on purchasing decisions, while product exclusivity had no significant partial effect. Simultaneously, both variables had a significant effect with a contribution of 30.7%.
Product Quality, Product Exclusivity, Purchase Decisions, Digital Marketing, Local Fashion.
Copyright (c) 2026 Moch Shiddiq Hermaya Putra, Umi Narimawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Celebrity Endorser dan Viral Marketing terhadap Keputusan Pembelian Melalui Minat Beli (Literature Review Manajemen Pemasaran)
This study aims to construct a conceptual synthesis regarding the influence of celebrity endorser and viral marketing on purchase decisions through purchase intention as a mediating variable within the domain of marketing management. The research adopts a non-empirical qualitative approach using a systematic literature review to integrate and critically analyze previous empirical findings and theoretical perspectives. The findings indicate that celebrity endorser attributes such as credibility, attractiveness, and congruence enhance consumer trust and perceived value, while viral marketing strengthens social validation and message diffusion in digital environments. Both variables influence purchase decisions indirectly by shaping purchase intention as a behavioral intention mechanism. The study provides a coherent conceptual framework that can guide future empirical research in digital marketing contexts.
Celebrity Endorser, Viral Marketing, Purchase Intention, Purchase Decision, Marketing Management.
Copyright (c) 2026 Indah Anggraeni Purnama Sari, Shofwatun Hasna, Muhamad Agung Ali Fikri, Firdaus Putra, Dhaniel Hutagalung, Dwi Ferdiyatmoko Cahya Kumoro, Marhaendro Purno, Francisca Sestri Goestjahjanti, Mutiara Fitridiani, Winanti Winanti (Author) https://creativecommons.org/licenses/by-sa/4.0
Impact of Work Discipline on Increasing Employee Work Productivity
This study investigates the impact of work discipline on increasing employee work productivity within a corporate setting using an empirical quantitative approach. The research was conducted at PT. Wira Nusa Abadi Surabaya, employing a census method involving 55 employees as respondents. Data were collected through structured questionnaires measuring work discipline and employee productivity using Likert-scale indicators. Statistical analysis was performed using simple linear regression to estimate the functional relationship between discipline and productivity, supported by classical assumption testing to ensure model validity. The regression results indicate a positive coefficient of 0.540, suggesting that improvements in work discipline are associated with increased productivity levels. Hypothesis testing using a one-tailed t-test at a 0.05 significance level produced a calculated t-value of 3.507, exceeding the critical value of 2.006, thereby confirming statistical significance. These findings demonstrate that work discipline functions as a measurable determinant of employee productivity and provides empirical support for managerial policies emphasizing structured behavioral compliance to enhance organizational performance.
Work Discipline, Employee Productivity, Regression Analysis, Hypothesis Testing, Human Resource Management.
Copyright (c) 2026 Nurul Amien Rosadisyam, Mahjudin Mahjudin , Enny Istanti , Rina Dewi, Achmad Daengs GS (Author) https://creativecommons.org/licenses/by-sa/4.0
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk Merchandise K-Pop
This empirical study examines the determinants of purchase decisions for K-Pop merchandise within the Group Order Senja community using a quantitative descriptive approach and Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consists of 180 respondents selected through purposive sampling from a population of 479 active K-Pop fans who have purchased merchandise collectively. The findings demonstrate that consumer trust, price perception, and social value significantly influence purchase decisions, while social influence acts as a partial mediating variable. Consumer trust exhibits the strongest direct effect on purchase decisions, highlighting the importance of credibility and perceived transaction security in collective purchasing systems. Social value significantly shapes social influence, reinforcing social dynamics within fandom communities. Interestingly, social influence shows a significant negative relationship with purchase decisions, suggesting the presence of psychological resistance or self-control mechanisms under social pressure.
Consumer Trust, Price Perception, Social Value, Social Influence, Purchase Decision
Copyright (c) 2026 Nadiah Salma Salsabila, Muhamad Yunanto (Author) https://creativecommons.org/licenses/by-sa/4.0
Transformasi PT Bank Syariah Indonesia Tbk Menjadi BUMN: Analisis Komprehensif Perspektif Yuridis, Dampak Ekonomi, dan Syariah
This article examines the institutional transformation of PT Bank Syariah Indonesia Tbk into a state-owned enterprise (BUMN) through a comprehensive conceptual framework integrating legal restructuring, economic governance, and Shariah legitimacy. Employing a non-empirical and interpretative-critical approach, the study synthesizes international literature on corporate governance, economic analysis of law, and Islamic finance, alongside normative sources such as regulatory documents, corporate disclosures, and authoritative fatwas. The analysis highlights that BSI’s new persero status strengthens state capacity to position Islamic banking as a strategic development instrument, potentially enhancing scale, competitiveness, and financial inclusion. At the same time, it raises governance challenges, including risks of self-dealing, political intervention, and bureaucratic rigidity that may weaken market discipline. From a Shariah perspective, institutional legitimacy depends on substantive compliance, effective supervision by the Shariah Supervisory Board, and alignment with maqasid al-shariah objectives.
Islamic banking transformation, state-owned enterprise, corporate governance, economic analysis of law, Shariah compliance.
Copyright (c) 2026 Rachmad Risqy Kurniawan (Author) https://creativecommons.org/licenses/by-sa/4.0
The Impact of Motivation and Organizational Commitment on Employee Work Performance
The era of globalization has profoundly influenced various aspects of human life, breaking down national boundaries and reshaping international relations through advancements in information and communication technology. In Indonesia, this has significantly impacted industries such as trade, manufacturing, and services. Organizations face intense competition, making employee commitment essential for achieving company goals. Harmonious interpersonal relationships among employees foster trust and togetherness, which are crucial for sustaining high organizational commitment. Without mutual trust and group cohesion, employee commitment diminishes, reducing overall work performance. Clear and jointly established organizational goals provide guidance on responsibilities, workloads, and performance targets while serving as motivational challenges to enhance employee productivity. This study employs multiple linear regression analysis to examine the relationship between motivation, organizational commitment, and employee work performance. The simultaneous F test indicates a significant influence of independent variables on the dependent variable, with a calculated F value of 28.9701 exceeding the F table value of 3.19. The coefficient of determination (R²) is 0.5418, showing that 54.18% of the variance in employee performance is explained by motivation (X1) and organizational commitment (X2), while the multiple correlation coefficient (R) of 0.7361 indicates a strong overall relationship. Partially, organizational commitment exerts the most dominant effect on work performance, with a calculated t value of 5.4485 exceeding the t table value of 2.0096. Factors contributing to this influence include alignment of job characteristics with employee expectations, opportunities for skill development, provision of alternative job options, and organizational support for knowledge enhancement, all of which collectively improve employee work performance.
Motivation, Organizational Commitment, Employee Performance, Work Behavior, Human Resource Management.
Copyright (c) 2026 Anugrah Rossytasari, Sugiharto Sugiharto, Achmad Daengs GS, Enny Istanti, Diana Zuhro (Author) https://creativecommons.org/licenses/by-sa/4.0
Financial Stress and Borrowing Behavior: A Literature Review
This article synthesizes contemporary scholarship on financial stress and borrowing behavior through a structured interpretive literature review of Scopus-indexed studies published between 2015 and 2025. Drawing on economics, behavioral finance, and economic psychology, the review integrates empirical and theoretical evidence to explain how stress reshapes household borrowing decisions beyond rational choice assumptions. The findings indicate that financial stress operates simultaneously as a cognitive constraint, an emotional burden, and a social signal, influencing credit uptake, debt persistence, and risk tolerance. Psychological mechanisms such as decision fatigue, loss aversion, and social emotions interact with structural factors including income volatility, debt composition, and institutional context. Longitudinal and comparative studies demonstrate that borrowing under stress often reflects short-term coping rather than intertemporal optimization, with measurable consequences for mental health and subjective well-being. The synthesis further reveals persistent heterogeneity across age, socioeconomic position, and cultural settings, challenging universal policy prescriptions. Conceptually, the article advances an integrated framework linking stress dynamics to borrowing behavior across micro-level decision processes and macro-level financialization. Policy implications are discussed briefly.
Financial Stress, Borrowing Behavior, Household Debt, Consumer Borrowing, Behavioral Finance.
Copyright (c) 2026 Arimbi Priadipa (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Coffee Shop Atmosphere, Service Experience, dan Brand Personality terhadap Customer Satisfaction Tomoro Coffee di Kota Surabaya
This study aims to analyze the influence of Coffee Shop Atmosphere, Service Experience, and Brand Personality on Customer Satisfaction at Tomoro Coffee in Surabaya. The research employs a quantitative method involving 100 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using IBM SPSS version 26, including validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that all three variables have a positive and significant effect on customer satisfaction, both partially and simultaneously. Brand Personality is the most dominant variable influencing satisfaction. The coefficient of determination (R²) value of 0.750 explains that 75% of customer satisfaction variation is affected by these variables. The findings highlight that a pleasant coffee shop atmosphere, excellent service quality, and a strong brand personality are essential in enhancing customer satisfaction at Tomoro Coffee Surabaya.
Coffee Shop Atmosphere, Service Experience, Brand Personality, Customer Satisfaction, Tomoro Coffee.
Copyright (c) 2026 Dea Riska Ananta Djawak, M. Sihab Ridwan (Author) https://creativecommons.org/licenses/by-sa/4.0
Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan
This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement
Digital Marketing Strategy, Rural Tourism, Tourist Visit Intention, Destination Branding, Community-Based Tourism.
Copyright (c) 2026 Aji Tegar Herlambang, Erlangga Brahmanto (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Layanan dan Hubungan Pelanggan terhadap Loyalitas Konsumen Shopee di Desa Citimun Kecamatan Cimalaka Sumedang
The rapid growth of e-commerce in Indonesia has intensified competition among digital platforms, making customer loyalty a crucial strategic asset. This study aims to analyze the effect of service quality and customer relationship on Shopee consumer loyalty in Citimun Village, Cimalaka District, Sumedang Regency. A quantitative approach with an associative and explanatory research design was employed. The results indicate that service quality significantly influences consumer loyalty through reliable systems, ease of transactions, and consistent service performance. In addition, customer relationship management plays an important role in strengthening emotional attachment and trust, which encourages repeat purchases and long-term platform usage. This study provides empirical evidence that service quality and customer relationship are key determinants of e-commerce loyalty, particularly in rural areas that are still underrepresented in previous research.
Service Quality, Customer Relationship, Consumer Loyalty, E-commerce, Shopee
Copyright (c) 2026 Shelly Nur Fajrianti Rahayu, Evi Sofiati (Author) https://creativecommons.org/licenses/by-sa/4.0
Resilience of the Traditional Shoe Industry Amid Global Competition: An Empirical Study of Asyifa Lexus Jawa Shoes Cibaduyut Store
This study examines the resilience of the traditional footwear industry amid intensifying global competition through an empirical case study of Asyifa Lexus Jawa Shoes in Cibaduyut, Indonesia. Employing a qualitative descriptive approach, the research draws on in-depth interviews and direct observation to analyze how changing consumer preferences, digital marketplaces, and imported footwear influence business sustainability. The findings reveal that declining interest in handmade leather shoes among younger consumers has pressured traditional producers to reconfigure their strategies. Asyifa Lexus Jawa Shoes responds through continuous design adaptation aligned with global trends, differentiation via customized shoe production, and specialization in institutional safety footwear for the Indonesian National Armed Forces and National Police. These strategies reduce exposure to price-based competition and create stable, trust-based market relationships. The study contributes to the literature on industrial and SME resilience by demonstrating how traditional enterprises can survive globalization through focused differentiation, dynamic capabilities, and niche market penetration. Practically, the findings offer strategic insights for traditional footwear SMEs seeking to maintain competitiveness while preserving artisanal identity.
Traditional footwear industry, SME resilience, Product adaptation, Institutional market, Global competition.
Copyright (c) 2026 Cut Merlinda Shintya P, Tazkia Amelia Rahmat, M Fauzan Fahriyadi, Sofia Oktavia Dewi Fasha, Muhamad Agung Aropah, Kania Indah Sari (Author) https://creativecommons.org/licenses/by-sa/4.0
Repercussion of Price and Promotion on Consumer Interest at CV. XYZ Business in Surabaya
This study aims to examine the influence of price and promotion on consumer interest at CV. XYZ in its embroidery business activities. The current problem faced is that CV. XYZ, as a provider of embroidery art services, is not well known among individual or corporate customers. Meanwhile, competitors in the same industry aggressively carry out promotions and advertisements through print media such as newspaper inserts, tabloids, and electronic media. This has greatly impacted the lack of consumer interest in using embroidery services, leading to a decline in CV. XYZ sales volume and its inability to compete with competitors.A quantitative approach was used in this study. Primary data was obtained from 35 respondents. The research shows that there is a significant partial influence of the price and promotion variables on consumer interest at CV. XYZ in the embroidery business. This is demonstrated by the t-test results using SPSS software, where the t-value for Price is 31.988, which is greater than the t-table value of 2.03011, and the t-value for Promotion is 38.815.Simultaneously, it was found that Price and Promotion variables together influence Consumer Interest at CV. XYZ in the embroidery business, with an F-value of 3252.406, which is greater than the F-table value of 2.5. The R value is 0.998 and the simultaneous determination coefficient (R square) is 0.995, meaning that 99.5% of the variation in consumer interest is influenced by Price and Promotion, while the remaining 0.5% is influenced by other variables not studied.Furthermore, this test shows that Price is the most dominant variable influencing consumer interest, as evidenced by the standardized regression coefficient (β) of 0.515, which is higher than the coefficient values for other variables.
Price, Promotion, Consumer Interest, Marketing Strategy, Embroidery Service Industry.
Copyright (c) 2026 Achmad Daengs GS, Enny Istanti, I Gede Wiyasa (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Content Marketing, User-Generated Content, dan Brand Awareness terhadap Keputusan Pembelian pada Kosmetik Lokal
The research aims to analyze the influence of content marketing, user-generated content, and brand awareness on consumer purchasing decisions for kosmetik products, as well as to identify the most dominant variable. Using a quantitative approach, the research involved 130 respondents who had purchased kosmetik products at least once, selected through purposive sampling. Primary data were collected through online questionnaires and analyzed using SPSS with validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicate that content marketing, user-generated content, and brand awareness simultaneously affect purchasing decisions. Partially, all three variables also have a positive and significant effect, with brand awareness emerging as the most dominant factor influencing consumers’ purchasing decisions..
Content Marketing, User-Generated Content, Brand Awareness, Purchasing Decision.
Copyright (c) 2026 Puji Widia Andari, Lies Handrijaningsih (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Viral Marketing, E-Wom, dan Label Halal terhadap Keputusan Pembelian Produk Mixue di Kalangan Pengikut Instagram @Mixueindonesia di Jabodetabek
This study aims to analyze the influence of Viral Marketing, Electronic Word of Mouth (E-WoM), and Halal Label on the purchase decision of Mixue products among Instagram followers of @Mixueindonesia in the Jabodetabek area. This research uses a quantitative approach with primary data collected through questionnaires distributed to 140 respondents. Data analysis was conducted using multiple linear regression, including validity and reliability tests, classical assumption tests, t-test, F-test, and coefficient of determination. The results show that Viral Marketing has a positive effect on purchase decisions with a t-value of 3.430 and a significance level of 0.001. E-WoM also has a positive and significant effect on purchase decisions with a t-value of 3.910 and a significance level of 0.002. Meanwhile, the Halal Label variable has a t-value of 2.010 with a significance level of 0.0458, but it is not considered to have an effect on purchase decisions in this study. Simultaneously, Viral Marketing, E-WoM, and Halal Label significantly influence purchase decisions, as indicated by an F-value of 215.891 and an adjusted R-square of 0.652. These findings indicate that digital marketing strategies and consumer-to-consumer communication play a more dominant role than halal labeling in shaping purchase decisions for Mixue products.
Viral Marketing, Electronic Word of Mouth, Halal Label, Purchase Decision, Mixue Products.
Copyright (c) 2026 Shopia Dwi Lestari, Ditiya Himawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Penerapan Data Mining Naive Bayes dalam Memprediksi Dampak Faktor Ekonomi terhadap Siswa Sekolah Dasar di Lingkungan Perkebunan
This study aims to analyze the application of data mining using the Naive Bayes algorithm to predict the impact of economic factors on elementary school students living in plantation areas. The dataset used in this research consists of student records obtained from SDN 113820 Perkebunan Berangir, including variables such as distance from home to school, student age, early childhood education background, ownership of the Kartu Indonesia Pintar (KIP), and parental income. A total of 95 records were utilized as training data and processed using Orange software version 3.39.0. The evaluation results indicate that the Naive Bayes model achieved an accuracy of 85.3% with an Area Under Curve (AUC) value of 1.000 for both classes, demonstrating excellent classification capability. Although some misclassification occurred in the non-eligible class, the overall performance confirms that Naive Bayes is an effective and reliable classification method for analyzing socioeconomic factors in educational contexts. The findings suggest that this approach can support data-driven decision-making in educational assistance programs.
Data Mining, Naive Bayes, Economic Factors, Classification
Copyright (c) 2026 Trisalia Purba, Dea putri sartika, Ajeng Pratiwi, Zakaria Hasibuan (Author) https://creativecommons.org/licenses/by-sa/4.0
Penerapan Algoritma Apriori dalam Data Mining untuk Analisis Pola Pembelian pada UMKM Lokal dalam Meningkatkan Strategi Pemasaran
A well-prepared abstract allows readers to quickly and accurately identify the basic content of a Local MSMEs make a significant contribution to the regional economy; however, the diversity of products offered often creates difficulties for consumers in making purchasing decisions. Therefore, this study utilizes Python-based data analysis as an approach to generate product recommendations that can support the improvement of MSMEs’ marketing strategy effectiveness. This research employs a data mining method by applying the Apriori algorithm, supported by the pandas and mlxtend libraries, to analyze consumer purchasing patterns. The data processing results indicate an association between rice and cooking oil products, where rice purchases are followed by cooking oil purchases at a rate of 60%, while cooking oil purchases are followed by rice purchases at a rate of 75%. These purchasing association patterns serve as the basis for developing product recommendations, enabling MSMEs to manage inventory more optimally and design more targeted marketing strategies.
Data Mining, Apriori, Purchase Patterns, Product Recommendations, MSMEs.
Copyright (c) 2026 M. Afrendi, Sugeng Prayetno, Andre Kurniawan, Ade Kurniawati, Jhovimay Deviqih (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Ruang Lingkup Sistem Bisnis Elektronik: Perspektif Teknologi, Proses Bisnis, dan Manajemen
This study aims to analyze the scope of electronic business systems from the perspectives of technology, business processes, and management through a qualitative descriptive approach based on literature review. Data were collected from textbooks, scientific journals, and relevant empirical studies discussing the development and implementation of e-business systems in various organizational contexts. The analysis focuses on key aspects, including business models, technological infrastructure, data security and privacy, as well as human resources and change management. The findings indicate that electronic business systems represent an integrated framework that extends beyond online transactions to encompass internal process integration, strategic decision-making, and value creation. Effective implementation of e-business requires alignment between business models and market characteristics, supported by reliable technology and robust data protection mechanisms. In addition, organizational readiness, digital literacy, and adaptive management play a crucial role in ensuring successful digital transformation
Electronic Business, Business Model, Information Technology, Digital Transformation, Management.
Copyright (c) 2026 Rio Rinto Saki, Antika Zahrotul Kamalia (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Dewan Komisaris Independen, Komite Audit, Good Corporate Governance, dan Kinerja Keuangan terhadap Pengungkapan Sustainability Report: Studi pada Perusahaan BUMN yang Terdaftar di IDX-MES BUMN 17 Tahun 2021-2024
The disclosure of Sustainability Reports by State-Owned Enterprises (SOEs) plays an important role not only in complying with regulatory requirements, but also in building the company's image and stakeholder trust. This study aims to analyze the influence of Good Corporate Governance and financial performance on the disclosure of Sustainability Reports in SOEs listed on the IDX-MES BUMN 17 index for the period 2021–2024. The research sample consisted of 9 companies with a total of 36 observations obtained through purposive sampling. Data analysis was performed using descriptive statistics, classical assumption tests, and hypothesis testing with the help of Microsoft Excel and SPSS version 22. The results show that Good Corporate Governance and financial performance influence Sustainability Report disclosure, while independent boards of commissioners and audit committees do not. Simultaneously, all research variables have a significant effect on Sustainability Report disclosure.
Sustainability Report, Independent Board of Commissioners, Audit Committee, Good Corporate Governance, Financial Performance.
Copyright (c) 2026 Idu Aulia, Zuliansyah Zuliansyah, Yusuf Bachtiar (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Investasi Saham Sektor Energi Menggunakan Metode Value at Risk (VAR) dan Conditional Value at Risk (CVAR) dengan Pendekatan Single Index Model: Studi Kasus Indeks LQ45 Tahun 2025
The energy sector is characterized by high volatility, making comprehensive risk analysis essential for investment decision-making. This study examines the risk and return characteristics of energy sector stocks included in the LQ45 index in 2025 by integrating the Single Index Model with Value at Risk (VaR) and Conditional Value at Risk (CVaR). Daily closing price data from February 2022 to July 2025 are employed to estimate stock returns, market sensitivity, and portfolio risk. The Single Index Model identifies three optimal stocks AKRA, MEDC, and PGAS based on their Excess Return to Beta and positive Zᵢ values, resulting in portfolio weights of 39.6%, 51.8%, and 8.5%, respectively. Monte Carlo simulation is applied to estimate portfolio risk at a 95% confidence level. The results indicate that the portfolio’s VaR reflects a manageable level of potential daily loss, while the CVaR reveals the average loss under extreme market conditions beyond the VaR threshold. Overall, the findings suggest that the optimal energy sector portfolio offers a balanced risk–return profile with controlled exposure to market and tail risks, providing valuable insights for risk-aware investors.
Investment risk, VaR, CVaR, Single Index Model, LQ45, energy sector.
Copyright (c) 2026 Ayu Nor Aisah, Eka Krisna Santoso, Nurul Maqfirah Rauf (Author) https://creativecommons.org/licenses/by-sa/4.0
Perancangan Strategi Usaha Berbasis Analisis Lingkungan Internal dan Eksternal pada UMKM Ayam Ketumbar Hasanah
This study aims to design a business strategy for Hasanah Coriander Chicken MSME based on internal and external environmental analysis to improve business competitiveness and sustainability. The study uses a qualitative descriptive method with a case study approach through in-depth interviews and documentation studies. The analysis was conducted using a strategic management framework that included RBV, PESTEL, as well as IFAS, EFAS, SWOT, and IE matrices. The results showed that the main strengths of the business lie in the distinctive taste of its products and the use of digital platforms, while its weaknesses lie in its limited production capacity and business management. Externally, the digital market offers considerable opportunities, but these are offset by intense competition and fluctuations in raw material prices. The business's strategic position is one of hold and maintain, so selective development is recommended through strengthening product quality, optimizing digital marketing, and improving operational efficiency.
SMEs, Business Strategy, SWOT Analysis, Business Environment, Culinary
Copyright (c) 2026 Mutqi Sopiawadi, Dandi Muhammad Rizky, Eka Marlianaa, Imelda Sari, Novia Rizky Azzahra, Nurul Ayudia Hartanti, Nico Mei Xeastro Limbong (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Experiential Marketing, Daya Tarik Wisata, Citra Destinasi dan Fasilitas Wisata terhadap Kepuasan Pengunjung Kebun Raya
This study aims to analyze the influence of experiential marketing, tourist attraction, destination image, and tourist facilities on visitor satisfaction at Bogor Botanical Gardens. The study uses a quantitative approach with primary data collected through a Google Form-based questionnaire and supported by secondary data from previous studies. The research period covers 2020–2024 with a population of all people residing in Greater Jakarta who have visited Bogor Botanical Gardens. The research sample consisted of 120 respondents determined using purposive sampling. Data analysis was performed using multiple linear regression with SPSS software, through instrument testing, classical assumption testing, t-test, F-test, and coefficient of determination test. The results showed that experiential marketing and tourist attraction had a negative effect on visitor satisfaction, while destination image and tourist facilities had a positive effect on visitor satisfaction at Bogor Botanical Garden.
Destination Image, Tourist Attraction, Experiential Marketing, Tourist Facilities, Visitor Satisfaction.
Copyright (c) 2026 Sabila Nasuha, Supiani (Author) https://creativecommons.org/licenses/by-sa/4.0
Etnokapitalisasi Pariwisata: Analisis Model Pengembangan Cultural Tourism Sunda dalam Mengoptimalkan Multiplier Effect Ekonomi Lokal di Tahura Ir. H. Djuanda
This study examines the role of ethnocapitalization in Sundanese cultural tourism as a strategy to generate local economic multiplier effects. Using a descriptive-analytical literature review approach, the research analyzes academic articles discussing cultural tourism, multiplier effects, and community-based tourism development in Indonesia, with particular relevance to Sundanese cultural contexts. The analysis focuses on key themes including economic impacts, development strategies, community participation, and the commodification of culture. The findings indicate that Sundanese cultural tourism has strong potential to enhance local economic growth by creating employment opportunities, increasing community income, and strengthening local enterprises. At the same time, challenges such as excessive commercialization, unequal benefit distribution, and economic dependency on tourism remain critical issues. Effective governance, inclusive community involvement, and product diversification are essential to balance economic objectives with cultural preservation.
Cultural Tourism, Ethnocapitalization, Multiplier Effect, Sundanese Culture, Local Economy.
Copyright (c) 2026 Naysilla Desti Aulia, Yusuf Firmansyah, Beby Rabiul Al Zahra, Nabhan Fajrul Falah, Aqila Nurlaily, Muhamad Nazril, Gloria Gabriella (Author) https://creativecommons.org/licenses/by-sa/4.0
Valuasi Ekonomi Monumen Perjuangan Rakyat Jawa Barat: Analisis Konseptual Willingness to Pay dalam Upaya Pelestarian Sejarah
The People’s Struggle Monuments of West Java represent public cultural assets that embody historical memory, collective identity, and social values embedded in public space. Preservation efforts have often relied on government funding, creating structural vulnerability when fiscal priorities shift. This study aims to conceptually analyze the economic valuation of struggle monuments through the willingness to pay approach as a strategy for sustainable heritage preservation. Using a qualitative conceptual-analytical method, this research synthesizes policy frameworks, cultural heritage theories, and empirical findings from previous valuation studies. The analysis demonstrates that willingness to pay reflects not only economic capacity but also public perception, historical awareness, emotional attachment, and trust in monument management. Integrating willingness to pay into preservation policy provides empirical justification for participatory funding mechanisms, improves policy legitimacy, and strengthens community involvement. This approach positions heritage preservation as a shared social responsibility rather than a solely governmental obligation. The study contributes to the literature on cultural heritage economics by extending willingness to pay analysis to struggle monuments and offers a conceptual foundation for policy development that aligns historical preservation with sustainable public participation.
economic valuation, willingness to pay, struggle monument, cultural heritage, preservation policy.
Copyright (c) 2026 Muhammad Raihan Firdaus, Mentari Ramadani, Witri Saren Simanjorang, Danu Anugrah Saputra, Khabib Fathurahman, Rexcy Zihad Tri Hidayat, Fauzie Hakim Mulyady, Muhammad Azka Nursyifa (Author) https://creativecommons.org/licenses/by-sa/4.0
Peran Peternakan Sapi Perah dalam Sistem Agribisnis Lokal: Analisis Ketahanan Pangan dan Ekonomi Wilayah Parongpong
This study examines the role of dairy cattle farming within the local agribusiness system of Parongpong, focusing on its contribution to food security and regional economic stability. The research employs a descriptive-analytical approach based on field observations, interviews with farmers and stakeholders, and documentation of local agribusiness practices. The results indicate that dairy farming in Parongpong has developed through a long historical process and currently operates as an integrated agribusiness system linking upstream input provision, milk production, cooperative institutions, and downstream distribution. Milk production plays a dual role as a source of animal-based nutrition and as a stable source of daily income for farming households. The sector also generates significant employment opportunities, both directly and indirectly, and creates multiplier effects across supporting sectors such as feed supply, transportation, and local trade. Cooperative institutions function as key stabilizers by ensuring market access, quality control, and price stability. Overall, the findings demonstrate that dairy farming in Parongpong is not merely a primary production activity but a strategic economic and food system component that strengthens local resilience and supports sustainable regional development.
Dairy Farming, Local Agribusiness, Food Security, Regional Economy, Parongpong
Copyright (c) 2026 Daffa Surya, Muhammad Riziq, Hasan Syahroni, Andrean Wijaya, Muhammad Zelvin Pasha, Muhammad Aerosena (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Kontribusi Pariwisata Nimo Highland dan Industri Teh Malabar dalam Menggerakkan Perekonomian Lokal di Kawasan Pangalengan
This study analyzes the contribution of Nimo Highland tourism and the Malabar Tea industry in driving the local economy of the Pangalengan area. The research employs a descriptive qualitative approach by collecting data through in-depth interviews, field observations, and document analysis. Key informants include representatives from Nimo Highland management and the Malabar Tea plantation, complemented by direct observation of economic activities in both sectors. The findings indicate that Nimo Highland tourism generates short-term economic dynamics through increased visitor spending, job creation in service sectors, and the growth of local micro and small enterprises. In contrast, the Malabar Tea industry provides long-term economic stability through continuous production, employment absorption, and the maintenance of agricultural value chains. The interaction between these sectors creates a complementary relationship that strengthens local economic resilience.
Tourism, Tea Industry, Local Economy, Sector Synergy, Pangalengan
Copyright (c) 2026 Muhammad Walid Jabar, Nayla Nur Rahma, Firyal Azhar Salsabilla, Raihan Agung Permana, Mohammad Syamba’da, Nazwa Husna (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Implementasi Good Corporate Governance dan Etika Bisnis dalam Meningkatkan Kinerja Keuangan di PT Bank Mandiri (Persero) Tbk
This study aims to analyze the effect of implementing Good Corporate Governance (GCG) and business ethics on the financial performance of PT Bank Mandiri (Persero) Tbk. The study employs a quantitative method with a descriptive-verificative approach, using secondary data from the financial and governance reports of Bank Mandiri for the 2021–2023 period. Data were analyzed using multiple linear regression supported by classical assumption tests, the t-test, F-test, and coefficient of determination (R²). The findings reveal that both GCG and business ethics positively and significantly influence financial performance, either partially or simultaneously. An increase in GCG and business ethics scores contributes to improvements in Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM).
Good Corporate Governance, Business Ethics, Financial Performance, Banking, Profitability.
Copyright (c) 2026 Muhammad Whindo Langgeng Rachmadiar, Mohamad Afrizal Miradji, Muhammad Arya Arditya Rangga, Mohammad Ilham Ardiansyah, Jovian Argitama (Author) https://creativecommons.org/licenses/by-sa/4.0